He was introduced to fans at a meeting at the Holiday Inn, tonight.
The American quit his job at Medvescak Zagreb in Croatia last December and has been courted by Steelers for some time.
An expert in recruiting he told The Star that his passion was hockey - and winning was his priority.
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He embarks on a crusade now to take Sheffield for a seventh-place team to challenging Belfast Giants and Cardiff Devils.
Fox takes over from Tom Barrasso, currently on a golfing holiday before returning to the US.
Hear what he has to say in our first video interview with him.