Sheffield staff swap Big Macs for bin bags

The fast food firm teamed up with Keep Britain Tidy and Veolia to pick up litter around Penistone Road in Hillsborough.

McDonald’s business manager Martin Moore and 26 volunteers from seven restaurants walked the length of the road at rush hour collecting rubbish from the grass banks lining the street. The team were out cleaning for two hours and collected more than 50 bags of litter, as well as pieces of old furniture, tyres and general debris.

McDonald’s organises regular clean-up events in Penistone Road as it is known for being heavily littered.

Mr Moore said: “It was great to see everyone come together to take action against litter and I’d like to thank everyone involved for all their hard work.

“We as a business understand the important role we play in making the area a better place. Whilst in the first instance we are keen to actively discourage littering, community events like this one help make a big impact on the local area. When local businesses like mine and community members work together we are able to achieve so much more and this event is a perfect example of this.”

McDonald’s carries out litter picks all over the country for Keep Britain Tidy’s anti-littering campaign, Love Where You Live. The campaign and partnership is now in its sixth year. McDonald’s staff also patrol streets near their restaurants.

Keep Britain Tidy’s interim CEO Rich McIlwain said: “McDonald’s has shown a real commitment to tackling the problem of litter, both through their own business practices and through their work with communities to clear up the local area.”