The first of a herd of giant colourful elephants that are set to descend on Sheffield next summer have been unveiled.
The Children’s Hospital Charity hopes to bring more than 40 bespoke painted elephants to the city centre next summer as part of The Herd 2016.
The huge art project is intended to drive footfall through the city centre in a scheme similar to painted Gromit statues in Bristol and colourful donkeys in North Somerset.
Business leaders, educators, artists and community groups descended on Sheffield’s Winter Garden tonight to hear about the Herd of Sheffield, a Wild in Art event brought to Sheffield by The Children’s Hospital Charity.
Rebecca Staden, manager of the Herd, said: “This is a truly unique opportunity for Sheffield, an event that will create massive public interest, drive footfall through the city and bring together all sectors to celebrate our cultural heritage.
“We have chosen elephants to mark 100 years since Lizzie the elephant was used in Sheffield’s steel industry to help the war effort – so we want everyone to join us and help showcase our city’s incredible history and the creative talent that continues to make us a thriving cultural hub.”
Mike Watson, director of North Creative Studio, said: “We are delighted to be involved with The Herd of Sheffield. The creation and installation of the sculptures across the city not only reinforces the extremely high level of creativity the region has to offer, it also provides an opportunity to bring together a variety of business sectors within our city and will appeal to both visitors and residents of Sheffield.”
Sally Wade, director of Sheffield Institute of Arts at Sheffield Hallam University, added: “Sheffield Hallam University is delighted to be involved in The Herd of Sheffield. This is a super project which will engage organisations, community groups and schools across Sheffield to use their creative talents and make an impact on the city, as well as and supporting this amazing charity.”