This Sheffield pub is giving away FREE beer this weekend

Pick up a FREE Spicy Calzone Bake from GreggsWork begins on pie restaurant in Sheffield city centrePremier League footballers probed over promoting viral porn and sex videos 'from Sheffield'Independent Scottish brewer, BrewDog, is celebrating last week’s trademark victory over the Elvis Presley Estate by giving away a free schooner of BrewDog Elvis Juice to fans visiting BrewDog Sheffield in Eldon Court

BrewDog Elvis Juice, a grapefruit-infused IPA, launched in 2015, but was soon hit with a lawsuit from the Rock & Roll singer’s estate alleging it infringed on its trademark and requesting BrewDog change the name.

In reaction, BrewDog’s co-founders James Watt and Martin Dickie changed their first names to Elvis by deed poll in 2016 to demonstrate the lack of exclusivity of the name Elvis.

After losing the trademark battle in 2017, BrewDog appealed, and last Thursday, the UKIPO ruled in its favour.

Since launching in 2015, BrewDog Elvis Juice has gone on to become the third best-selling craft beer in the UK, after BrewDog’s Punk IPA and Dead Pony Club.

BrewDog co-founder James Watt said: “This is a victory for common sense. It’s a triumph for all underdogs battling against corporate inflexibility and entrenched hubris.

"It’s a win for the thousands of beer drinkers across the world that have been refreshed by amazing craft beer, and have so passionately supported us over the last three years.

"This is a vindication of our belief in freedom and our dogged decision to appeal the initial ruling, and not go gently into the night.”