A Sheffield logistics firm is swapping the city’s roads for a river - to raise cash for charity.
Members of staff at DBL Logistics have entered the annual Kelham Island raft regatta next weekend in aid of local charity Roundabout, which supports homeless young people.
A specially-created DBL Logistics raft has been developed to look like one of the company’s distribution HGVs, and opportunities for sponsorship on the vessel are still available.
The race, on Saturday, September 19, will pit businesses and groups against each other in four-person rafts in a race down the River Don between Rutland Road and Nursery Street.
Sheffield City Kayak Club, which has organised the event, is urging spectators to throw flour bombs at contestants as they make their way down the river.
Earl Robinson, sales director at DBL Logistics, said: “We pride ourselves on trying to give as much back to the local community as possible and taking part in fundraising events such as this is just one way we can do this.
“The Sheffield Raft Regatta is a fantastic way of both participating in a fun activity for staff and raising funds for Roundabout - a Sheffield youth housing charity which we’re proud to support.”
Tony Canning, chairman of Sheffield City Kayak Club, said: “The Raft Regatta is an event which we look forward to every year.
“There are always some great raft designs, which tend to get covered in flour bombs by spectators.
“The day is all about having fun and will include a prize-giving ceremony with an award handed out to the team which finishes third while singing a song, a prize for the best decorated raft and one for the driest and most flour-covered crew.”