Sheffield businesses are being encouraged to support the armed forces as part of a scheme being rolled out across the city.
Firms are urged to join the ‘Heroes Welcome UK’ scheme to show their support to serving members of the armed forces living in and visiting the city.
Sheffield Council has joined the voluntary scheme which encourages businesses to offer a warm welcome to service personnel, such as by offering a small discount.
The armed forces community in Sheffield includes 300 people who have joined up in the last five years, plus 1,300 veterans receiving a pension or compensation following active service from the Ministry of Defence.
Coun Julie Dore, council leader and chairman of Sheffield’s Community Covenant Partnership Board – set up to look at how to give forces members a better deal – said: ”Our Armed Forces sacrifice civilian freedoms, face danger and, sometimes, suffer serious injury or death as a result of their duty. In return we have a moral obligation to the members of the services and their families. They deserve our respect, support and fair treatment.
“Those who serve in the armed forces and their families should face no disadvantage compared to other citizens in the provision of public and commercial services.
“I hope that many businesses across the city will join the Heroes Welcome scheme to show Sheffield’s support for the armed forces.”
The Community Covenant was signed by Sheffield Council 12 months ago.
It which commits the authority to helping service personnel in need, particularly those struggling to return to civilian life after leaving the forces.