Tech-savvy staff at a Sheffield bike shop have teamed up with a cycle project to get more people on bikes.
The Giant Store on Queens Road is working with Cyclescheme to drive footfall for its ‘getting a bike is contagious’ campaign.
It aims to get independent retailers talking to customers through social media.
Staff at the store, which won an award from Cyclescheme, use an iPad to share customer photos, products or race results.
Manager Andy Liversidge said: “We’ve seen a clear increase in sales having taken Cyclescheme up.”