Sheffield artist Sarah's butterfly effect hopes to create a storm of interest
The idea of creating a line of animated wallpaper had been in the back of Sarah Jane Palmer's mind for '˜many years', she says - but the artist never thought such a thing was possible.
However, when Sarah received a small grant of £300 from Sheffield Hallam University last year, she decided to put the concept into practice.
“I set out to make a small prototype so I could test the idea out,” she said.
“Finally, here is the prototype - and it works.”
The handmade wallpaper is screenprinted, and the test run features inlaid lenticular images of butterflies. Their wings move according to where the viewer is standing.
Sarah has launched a crowdfunding campaign to attract investment, in the hope she can launch a proper range of the animated product under her new design brand, Muriel.
“I have done extensive research and as far as I can find out, no wallpaper artist, designers or manufacturers have ever done this before,” she said.
“What I love is that I can create subtle movement that a glance could miss, but that a second take might reveal.
“It makes a space a more interesting place to be, when it keeps showing you something new.”
Sarah, who lives in Burngreave and has a space at Bloc Studios in the city centre, has a master’s degree in fine art, and has spent time as an artist in education.
Her previous work, inspired by erotic art, was sold through upmarket London boutique Coco De Mer.
Sarah has entered a public vote competition run by Richard Branson for fledgling businesses, called Voom 2016.
She has raised £1,575 of her £8,000 target so far, and interior designer Vanessa Brady OBE has offered encouragement.
Visit www.vmbvoom.com/pitches/murielmotion-animated-wallpaper for details.
Rewards, including drops of wallpaper and invitations to events, are on offer for investors.