Sainsbury’s has confirmed its plans to open a new convenience store in Broomhill - but revealed family firm Williamson’s Hardware is set to be relocated and will not be forced to close.
The retail giant has long been suspected of wanting to move into the suburb and hundreds opposed a planning application by the landlord of Williamson’s building to make alterations to the store which were widely believed to be paving the way for conversion into a supermarket.
But the plans for the building, on Fulwood Road, were approved earlier this month by Sheffield Council.
Now Sainsbury’s have confirmed they are planning to open a store at the unit.
However, the supermarket company says Williamson’s Hardware is to relocate into an adjacent unit on Fulwood Road.
Paul Sellers, regional acquisitions manager at Sainsbury’s, said: “We have been looking at opening a shop in Broomhill for some time and I’m delighted to be able to announce our plans for a new Sainsbury’s convenience store.
“The future of local traders is important to us, and we are pleased that Williamson’s, a long standing local trader, has agreed plans with their landlord to relocate to another adjacent unit on Fulwood Road.”
He added: “With the future of Williamson’s secured, we’re delighted that Sainsbury’s will be able to trade alongside local retailers providing extra footfall, meaning more business for the local area.”
Sainsbury’s will submit a licensing application in the coming days to enable the new store to sell alcohol on the premises.
Andrew Williamson, owner of Williamson’s, declined to comment on the announcement by Sainsbury’s until papers have been signed to agree the move to the replacement store.
He previously said Sainsbury’s plans could ‘mean the end of Williamson’s.’