Rotherham geared up to increase cycling rate in town

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A Rotherham councillor got on her bike to visit a new mobile cycle hub travelling around the town.

Councillor Denise Lelliott, Rotherham Council’s Advisory Cabinet Member for Housing and the Local Economy, visited the one stop shop cycling when it made its weekly visit to Rotherham’s Effingham Square. A keen cyclist, Coun Lelliott was shown first hand what the hub has to offer.

Travelling around the borough visiting various locations and businesses, staff repair bikes, hire cycles, provide training and offer advice.

Firms can book a visit from the cycle hub to encourage more employees to use bikes.

The new service is being delivered on behalf of Rotherham Council by Cycleboost in partnership with Inmotion, which are both geared up to increase cycling rates.

The scheme aims to promote sustainable travel and encourage more people to replace shorter car journeys with bike rides.

Tom Finnegan-Smith, Transportation and Highways Projects Manager for Rotherham Council said the major advantage of the hub is its flexibility.

He said: “It will visit town and district centres, businesses, organisations, new housing developments and events throughout the borough. Many high profile local businesses and organisations such as Capita and Next have already booked the Hub and Rotherham Council is also working in partnership with neighbouring Barnsley Council, which has commissioned it to deliver the Hub and its services in their areas of the Dearne.”

Jason White, Facilities Manager at Next Distribution at Manvers, said: “It really benefits our business.

“It provides a convenient and flexible service with a range of free cycling offers, all in one place, to encourage Next employees to cycle to work.”

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