Council chiefs in Rotherham want to develop a masterplan detailing how the town will develop over the next five to 10 years.
If accepted, the masterplan would be used to help market the town to investors.
It would build on the work of the Town Centre Supplementary Planning Document, which already exists to identify potential future development sites.
Rotherham Council’s Cabinet Member for Jobs and the Local Economy, Coun Denise Lelliott, said: “The masterplan would be an important tool in marketing the wider town centre to potential investors and encouraging further regeneration. “Although the Supplementary Planning Document is useful and identifies specific sites for development, it isn’t designed to consider the full range of development issues within those sites such as viability and deliverability of proposals. Neither does it focus in detail on how each of the key sites could be delivered.
“The masterplan would identify funding and likely delivery options for these sites, and have a much broader brief than the Supplementary Planning Document, including the development of the broad vision and an implementation plan to turn the vision and plans into reality.”
The masterplan would identify key development sites in the town centre and surrounding areas.
It would also focus on transport issues in more detail, including car parking, and identify the key issues and challenges that are likely to affect the town centre including national retail and leisure trends.
A decision on whether the council draws up a masterplan will be made on Monday, July 11.