Rotherham baby store celebrates first anniversary

Having fun at Kiddicare in Rotherham.
Having fun at Kiddicare in Rotherham.
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Staff at a South Yorkshire baby superstore have been celebrating a successful first year in business.

Kiddicare created 96 jobs when it opened at Retail World in Parkgate, Rotherham in February 2013.

Since then, it has welcomed thousands of visitors – and nearly one unexpected arrival.

James Brooke, store manager, said one mum went into labour while doing some last-minute shopping.

James said: “Luckily, our staff jumped into action and we were able to get Josh’s mum to hospital in the nick of time, but it got quite exciting.”

The store has also held nearly 250 in-store events, including baby yoga and massage classes.

James said: “It’s been an amazing 12 months.

“Next year we’ll be introducing new programmes to grow our community and regional family.”