Revamped masco Theo goes on tour in Sheffield

The new Theo mascot
The new Theo mascot
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Revamped teddy Theo the bear gave out hugs as he was officially unveiled as the new children’s hospital charity mascot.

The new-look bear greeted the public outside Sheffield City Hall after visiting patients at the hospital.

He also took a tour of the city in a specially branded sports car.

The mascot was given a new modern look as part of a rebrand, as the charity seeks to raise £10m for the new hospital through the Make It Better appeal.

The hospital has had Theo as a mascot since the 1980s.

David Vernon-Edwards, director of The Children’s Hospital Charity, said: “It was exciting to unveil the new Theo mascot with a tour around the city centre to show off his new makeover.

“Our new identity – including Theo – will enable us to stand out so that the general public, community groups and businesses will stop and listen to those true and often miraculous stories of young patients who have overcome illness and adversity thanks to the care that they received at our hospital.”

The new hospital building is expected to be mostly complete by spring 2016.

It will feature a brand new wing, complete with private en-suite bedrooms and patient beds so that families can stay together at the most difficult times.

The charity has also recently had its website and brand revamped by a trio of agencies to help it ‘stand out.’

Firm John Holland Sales provided the Jaguar car for Theo’s tour as the company is a long-time supporter of the charity.

Mark Holland, business owner, said: “We were delighted to donate one of our cars to the charity to take Theo on his adventures around the city in style.”