Mr Kipling jumps on unicorn trend with new magical unicorn cakes

By The Newsroom
Wednesday, 28 February, 2018, 11:10

They might be more known as the mythical characters from fairy tales but the latest offering from Mr Kipling looks set to bring the dreamy unicorn trend into your packed lunch box.

The multi-coloured, vanilla flavoured Unicorn Slices resemble the more traditional (albeit less magical) Angel Slices and are iced in purple with a yellow swirl.

The Unicorn Slices cost £1.00 for a pack of six.

Did someone say unicorns? 🦄 Our NEW Unicorn Slices are definitely not a fantasy… pick yours up from Asda today! pic.twitter.com/zIC6bfDCUD

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— Mr Kipling (@mrkiplingcakes) February 22, 2018

Spokeswoman Karmel Maletta said: “Unicorns were one of the biggest consumer trends for 2017, with home furnishings, beauty, food and fashion all being brandished across social media with unicorn inspired designs and colours.

“We know consumers will be attracted to the stand out packaging and be curious to try something that they've never seen or tasted before. Mr Kipling's strength is in small cakes, so pairing this with something fun like unicorn slices, we think will be a big hit with consumers.”

Mr Kipling’s Unicorn Slices are currently only available in Asda but will be sold in Tesco and Sainsbury’s stores from March.