PUDSEY the Bear paid a flying visit to South Yorkshire to kickstart fundraising fun in the name of Children In Need.
Schools, businesses, community groups and colleges across the area are going all out for the annual fundraising event today.
From wearing wacky work clothes to selling cakes, staging big stunts, and collecting cash in buckets, everyone is doing their bit to help the BBC collect as much cash as possible.
Youngsters at Westbourne School in Broomhill, Sheffield, are swapping their uniforms for pyjamas, while staff from Voice marketing are spending the day in fancy dress.
Don Valley Stadium will hold a Big Push for Pudsey, which will see stars of Sheffield Eagles and employees from the city’s Peugeot dealership push a car around the stadium 208 times.
And, in a bid to boost the day-long fundraising drive, the nation’s favourite teddy bear stopped by Magna Science and Adventure Centre in Rotherham ahead of his biggest day of the year. It will be lights, camera, action as the former steelworks plays host to BBC film crews tonight.
Radio Sheffield presenter Toby Foster and Nicola Rees of Look North will be there to front the Yorkshire regional section of the fundraising programme.
They will be joined by a choir of 120 young singers, hand-picked from schools across Sheffield and Doncaster, who will perform in front of the Face of Steel.
They will also join a joint performance with 11 other venues singing in unison with TV presenter and former chorister Aled Jones, who will lead a rendition of Bridge Over Troubled Water at BBC Television Centre in London.
Joanna Dunn, marketing manager at Magna, said: “We are really excited about taking part in such a fantastic event.
“Every year Children In Need raises tens of millions for needy children and, as a family attraction, it is very apt we should do our bit.”
n See The Star tomorrow for a full Children In Need round-up report and pictures.