Plans revealed for new off-licence opposite Sheffield United's Bramall Lane football ground

A business owner’s plan to set up a new off-licence opposite Sheffield United’s football stadium was met with significant objection from the local community.
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Raimonds Dobelnieks submitted a premises licence application to Sheffield Council for a shop called Beer Dog on 108 Charlotte Road, opposite Bramall Lane that would include selling alcohol.

The proposed opening hours are 7am to midnight on all days of the week except Friday and Saturday, when it would be open until 1am.

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But there were two written objections and petition with more than 300 signatures raising concerns about anti-social behaviour and saying there are already enough businesses in the area offering similar.

Outside Bramall Lane.Outside Bramall Lane.
Outside Bramall Lane.

The petition statement said: “We the undersigned are concerned local residents who believe there is no need for another off license premises in the area, as there is already and influx of businesses offering exactly the same service.”

Jagmeet Guraya, objector, said: “We as a business provide alcohol by retail directly across from this property, this will affect our business financially and will add to more anti-social behaviour in the area as they intend to open until 1am.

“This area is residential which is highly populated with students and Beer Dog is positioned directly across from Bramall Lane stadium…I believe there is sufficient business offering the same products and services as Beer Dog intends to provide.”

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Examples given were Go Local Extra directly opposite, Premier Store which is open 24 hours and Asda on the nearby Queens Road.

A decision is due to be made by the council’s licensing committee in a meeting starting on Tuesday, June 1 from 10am.