Festive revellers in Sheffield are being urged to reduce their drinking – to avoid being locked up in a cell.
South Yorkshire Police launched their Start Thinking, Reduce Your Drinking campaign yesterday in a bid to prevent the traditional increase in anti-social behaviour over the festive season.
Police hope it will also lead to a decrease in violent crime, domestic abuse and underage drinking.
Officers will be carrying out extra patrols in hotspots known for drunken behaviour and handing out fixed penalty notices.
They will also be on the lookout for pubs, clubs and shops serving alcohol to underage customers.
Businesses which fail twice will face closure.
Superintendent Shaun Morley, South Yorkshire’s lead officer on alcohol issues, said: “Unfortunately, on occasion some people take their celebrations to an extreme, putting extra pressure on public services over the holiday period.
“We’re asking the public to help us by knowing their limits, drinking sensibly and not putting themselves in a vulnerable position through excessive consumption of alcohol.
“We see too many cases where a person has had one too many and ended up being arrested for being drunk and disorderly.
“This has resulted in them being convicted which has a huge impact on their lives, because of one drunken night.
“We will be conducting initiatives to tackle drink-related crime and behaviour and we hope disorder will be kept to the bare minimum.”
Superintendent Peter Norman, South Yorkshire Police’s lead for violent crime said: “During December the number of reported incidents of domestic abuse increases. We don’t want victims and their families to suffer in silence.”