DECEMBER is still in its first week and already retailers are beginning to experience the mad rush of Christmas shoppers snapping up gifts for loved ones.
While buying for family and friends is of undoubtable importance for people across South Yorkshire, The Star and radio stations Hallam FM and Magic AM are urging residents to spare a thought for those less fortunate.
The Cash for Kids Mission Christmas is using the first week of advent to reiterate the need for help to deliver presents to prevent youngsters from waking to find Santa Claus has not made the stop at their house.
With the recession leading to an increase in cash-strapped families being unable to afford gifts, this year the appeal is aiming to break its record after it helped 13,159 kids last year.
Readers can show their support by dropping off new, unwrapped toys at one of the 60 drop-off points across South Yorkshire. Businesses are also being urged to get behind the appeal by making cash donations, or hosting dress down days, bake-offs, Santa races, raffles and other activities to drum up cash.
Stores will show they are participating in the scheme by displaying Mission Christmas posters.
Other drop-off points include The Star’s shop in York Street and the Hallam FM and Magic AM radio station at Radio House, in Herries Road.
A fundraising night to boost the appeal has been organised for Wednesday, December 19. Indian restaurant Bangla Cottage in Hillsborough will throw open its doors at 5.30pm, 8.30pm and 10pm for an all-you-can-eat buffet.
Visit the websites hallamfm.co.uk and magicam.co.uk for more information.