Playful Sheffield pooch lands starring role in new ad campaign

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A playful Sheffield pooch has been chosen to star in new Pets at Home’s advertising campaign My Pet Moments.

Jim the Labradoodle, who lives with owners Faye and Richard Senior in Crookes, was chosen from more than 13,000 entries to appear in the film after Faye entered a short video of him cheekily trying to pull her sock off.

Faye and Richard Senior with their famous pooch Jim

Faye and Richard Senior with their famous pooch Jim

Pets at Home picked the clip as its favourite and Jim was awarded a lifetime’s supply of pet food, grooming and vaccinations as well as a starring role in the ad – being shared on social media.

Faye said: “We took loads of clips of Jim, we love getting him on camera as he’s very good natured with children and adults. He really brings a little something extra to our family.

“We are absolutely thrilled for Jim to receive a lifetime of prizes – it sounds clichéd but he’s always there for us when we get home from work with his tail wagging. He’s just a lovely dog.”

Scott Jefferson, of Pets at Home, said: “Pet ownership is full of happy times and we could see this from Jim’s clip. We certainly got to see a side of his cheeky, humorous personality.”