TV host and pop star Rochelle Humes visits Meadowhall in Sheffield to launch her new 'premium and affordable' baby-care brand for mums

The TV presenter, member of The Saturdays and mum, who is married to JLS’s Marvin Humes, hosted a meet and greet with fans at Boots in Meadowhall to celebrate the launch of her baby skincare range.
Rochelle Humes launches My Little Coco'. (Photo by Nigel Roddis/Getty Images for Boots).Rochelle Humes launches My Little Coco'. (Photo by Nigel Roddis/Getty Images for Boots).
Rochelle Humes launches My Little Coco'. (Photo by Nigel Roddis/Getty Images for Boots).

Rochelle said: “The sales have been brilliant and it seems to have really resonated which is always what you want when you start something new.

"We only announced we were going to come to Sheffield two days ago so I was not really expecting much of a turnout but we were busy the whole time, I haven’t stopped!”

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The My Little Coco range, which is all coconut-based and includes body creams and bath bubbles, is exclusive to Boots and was first made available in the Meadowhall store on Monday, February 17.

Rochelle Humes with fans in Sheffield. (Photo by Nigel Roddis/Getty Images for Boots).Rochelle Humes with fans in Sheffield. (Photo by Nigel Roddis/Getty Images for Boots).
Rochelle Humes with fans in Sheffield. (Photo by Nigel Roddis/Getty Images for Boots).

Everything in the range is vegan, paediatrician approved, and suitable for newborns and sensitive skin.

Rochelle said: “I just wanted to bridge that gap of having a luxury, premium children’s range with no nasties, no bad stuff, but having it at an affordable price and accessible on the High Street for busy mums – that was important to me.”

The mother of two took time away from the children during a hectic half term to visit Sheffield (her eldest had a “way more important playdate” to attend).

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She added: “I am a children’s author so I use the person that illustrates my children’s books to do the branding and packaging and artwork, and my mum drew the logo so it has been a real family affair.”