The activations are to push the Power Collection.
In all stores nationwide scratch cards will be handed out to customers with the below prizes up to grabs:
1 lucky winner will win a POWER weekend of their choice…this could include a Spa day, skydiving, afternoon tea….(T&Cs apply)
Large screens have been installed in stores where customers can discover the colour meanings behind each Power bracelet and unlock exclusive discounts instore that can be redeemed for up to one week post event.
They will also have influencer activity ongoing throughout the weekend.
Here’s more about the collection…
Swarovski are excited to announce the return of their best-selling and ever popular Swarovski
This July Swarovski will proudly unveil their new TV campaign. Featuring a strong female lead, the
campaign puts the spotlight on the next generation of female leaders, inspiring and encouraging
women worldwide to have the power to express themselves.
Swarovski’s Creative Director Nathalie Colin explains her inspiration for this exciting range,
“Today, a piece of jewellery is not just a fashion accessory. It means so much more to women – it
is an expression of identity, a confidence booster, and, I believe that confidence can be amplified
by what you wear. Women are truly a force to be reckoned with, and the Swarovski Power
Collection is a symbol of this. This new Collection is one that truly transforms, and that’s brilliantly
Colour is a key design element within the Swarovski Power Collection, used throughout to
encourage expression of identity. Each colour is associated with an emotion, blue being the colour
of trust, red the colour of passion, green the colour of growth and health, gold the colour of
confidence, grey the colour of compromise and purple the colour of spirituality.
The Power Collection has three styles, Swarovski Power Slake, Swarovski Power Cord – Evil Eye
Symbol and Swarovski Power Cord - Swan Symbol, each style is available in multiple colour ways
with precision-cut Swarovski crystals that adorn each bracelet. ‘Bangle mania’ is a key catwalk
trend from the runway this season, and perfectly showcases the wearability of the collection,
encouraging the wearer to express their own style by stacking the bracelets, and also enables the
collection to be styled from day-to-night.
Swarovski Power Slake
For FW19 the iconic and ever-popular Swarovski Slake bracelet reigns as the hero piece of the
collection. The vibrant colour ways offer a refreshing colour injection to Fall/Winter wardrobes. The
Swarovski Power Slake can also be worn two ways, wrapped as a statement bracelet or worn
singular as a choker, again encouraging and empowering users to express their own personal
Swarovski Power Cord with Evil Eye and Swarovski Power with Swan Symbol
The Swarovski Power Cord bracelet is perfect for everyday wear, while the crystalised evil eye and
swan symbol clearly identify as Swarovksi, adding elegance and a touch of glamour to the style.
The vibrant colourways encourage and empower wearers to stack and colour clash – a key trend
for the season.