Sheffield takeaway has been hailed for going that extra mile in the community

The Good Deed Feed, launched by Just Eat, shines a light on the hardworking and dedicated restaurant and takeaway businesses who have stepped up to help in this unique time to look after those in need, and one of those is based in the city.

Prime Pizza, on the doorstep of Northern General Hospital, is offering a 50 per cent discount on all food to NHS workers on shift, as well as 25 per cent off when they’re off-duty so they can enjoy it at home.

The business is now offering deliveries only, including to the hospital, so that staff can feel safe when working, and they’ve seen a steady stream of business while keeping front line workers fed.

Takeaway owner Nabeel Nazir, aged 36, said: “The hospital is on our doorstep so we’re used to having NHS staff coming into our shop. It’s only right that we thank them for the amazing job they’re doing.”

As part of Good Deed Feed, Just Eat is calling on consumers to celebrate takeaway heroes too. Send details of your favourite takeaway and the great work they’re doing to @justeatuk with the hashtag #GoodDeedFeed.

Andrew Kenny, UK Managing Director, Just Eat, said: “At Just Eat, we’re committed to supporting our restaurant partners, many of which are small, often family-run businesses. The restaurant operators we work with are some of the most hard-working individuals you’ll ever come across.

“Whether it’s feeding people on the front line or delivering groceries to the vulnerable in self-isolation, takeaways and restaurants across the country are going above and beyond to help their local communities.

“To put others first during these uncertain times, shows true dedication and we want to champion that.”

The initiative is the latest in a series of steps Just Eat has taken to support the sector at this challenging time.

It follows the delivery app’s £10 million emergency support package to help small independent restaurants partners maintain their operations and support staff.

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