Sheffield market traders 'Wear it Pink' to raise money for breast cancer charity

Stall traders at Sheffield's Moor Market have embraced the national ‘Wear it Pink’ campaign to help raise money for a research and care charity.

Saturday, 24th October 2020, 7:00 am

The Moor Market was awash with pink on Friday, October 23, as traders swapped their usual attire to collect donations for Breast Cancer Now, a national charity which facilitates vital research into the deadly disease.

‘Wear it pink’ day is one of the biggest fundraising events in the UK and takes place every October during Breast Cancer Awareness Month.

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'Wear it Pink Day' at The Moor Market. Beverley Knubbley (K&G Jewellers).

Susannah Youdan, of S and J's Pantry, said many working on the Moor Market had been affected by the disease in one way or another and therefore felt compelled to take part and raise money for the cause.

She said: “We have some traders in the market that have undergone therapy for breast cancer in the past. This year many have undergone treatment that they didn’t undergo last year so it’s become a bit more personal.”

Traders on the Moor Market first took part in ‘Wear it Pink’ day in 2019 and managed to raise over £900 for charity.

It is now hoped they have been able to raise even more money, with some traders opting to put their donation boxes out on Saturday too to bring in extra funds.

'Wear it Pink Day' at The Moor Market. L-R Pat Munro-Smith,Ellise Brown and Kerry Dixon (County Hair Fashions)

Susannah added: “We’re not sure on the amount yet because it’s still coming in. Around 80 traders have taken part this year and we’ve all been wearing all pink all sorts – headbands, overalls, t-shirts, shirts, tutus, tights – it’s been great.

"Everybody has had a box on their stall to gather the funds. We ran a competition for traders to make their own money boxes – they’ve been very creative – and for the trader who work the most pink.

"Overall the day has been good fun. Its made the customers smile and laugh which I feel has been a relief as such, just to have a light relief at the moment during these unprecedented times.

"The customers have been very generous too putting their change in the boxes. Hopefully we can raise more this year but with the situation as it is, with people’s money and jobs, we’re just grateful for everything people can spare.”

In these confusing and worrying times, local journalism is more vital than ever. Thanks to everyone who helps us ask the questions that matter by taking out a digital subscription or buying a paper. We stand together. Nancy Fielder, editor.