Off-peak holidays

There has been much discussion about the difference between prices charged by the holiday industry during school term time and those charged out of term time.

Monday, 6th June 2016, 6:25 am
Updated Monday, 6th June 2016, 7:28 am

If I was a PR representative in that industry I would make it clear that the standard cost is that charged in the period when schools are closed.

There is a reduction when schools are open (off-peak) because demand is lower and there is a need to attract custom.

In simple terms, prices are reduced during term time, not increased when schools are closed.

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Railway companies operate a very clear and popular pricing system with their off-peak travel offers, a reduction on the standard cost.

JP Sanderson

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