The Yummy Yorkshire Ice Cream Company is expanding into the pantomime trade - oh no they’re not.
Oh yes they are!
The slapstick comedy of their ‘Udder Room’ ice cream parlour and cafe - complete with mounted cow heads on the wall - wasn’t lost on the director of the High Green Musical Theatre Group, when he stopped by for tea.
The Sheffield theatre group contacted the Ingbirchworth firm’s Director Louise Holmes and hatched a plot to write in Yummy Yorkshire references to this year’s production of Jack and the Beanstalk – including Jack’s cow which will be called Yummy.
HGMTG’s Director Andy Marshall said: “Jack and the Beanstalk is a tremendous pantomime but we wanted our own local twist on it.
“Yummy Yorkshire make great ice cream but we also love their sense of humour so it was entirely natural to ask them to lend us their name.”
The pantomime, which kicks off at The EPPiC Theatre in Ecclesfield on December 14, follows the lives of its main characters who live and work on the South Yorkshire dairy farm. In true pantomime tradition, lazy dairy farmer Jack soon becomes the hero of the show when he climbs the beanstalk in order to rescue his kidnapped co-stars.
High Green Musical Theatre Group has been running since 1948 and puts on an annual pantomime and summer show. Last year’s pantomime was Cinderella, which resulted in a six day sell-out run. The group is self-financing, with income from ticket sales used for the day-to-day running of the society.
Tickets for Jack and the Beanstalk are on sale now from the Box Office, on 0114 2403839. The show will run until December 19.