Babycare firm Pampers has launched the world's smallest nappy for premature babies - and donated 2,500 of them to a Sheffield hospital.
The tiny nappies are designed to fit premature babies weighing less than 1.8lb - less than a loaf of bread - and are the smallest available in the UK.
The Pampers Preemie Protection Size P3 are designed specifically to meet the needs of the tiniest little fighters and the firm has handed over dozens of boxes to Sheffield's Jessop Wing Hospital.
The nappy is three sizes smaller than a regular newborn nappy and is suitable for babies weighing less than 800g.
Approximately 1 in 11 babies - 60,000 - are born prematurely in the UK each year and due to advances in medical science, survival rates are increasing.
Neo-natal nurse and developmental specialist Cherry Bond said: “Premature babies have very unique requirements, which need to be valued and considered in every element of their care; the right nappy is no exception.
"The nappies that are currently available do not fit the smallest babies properly so are often cut and folded to size, which can cause discomfort and impede optimal development”.
Pampers has partnered with Bliss, the UK’s leading charity for babies born premature or sick, to get the nappies to the babies that need them, initially partnering with Sheffield Jessop Wing Hospital and a limited number of other hospitals across the country, before rolling out nationwide to all UK hospitals from this summer.
The brand is also asking all parents to get involved by sharing photos of their little ones with a raised fist on social media with the hashtag #powerofbabies, to celebrate the amazing fighting spirit that premature babies show every day. Pampers will be donating £1 to Bliss for every one of those pictures shared.
Caroline Lee-Davey, CEO of Bliss said, “We were thrilled to hear about the new range of Pampers nappies for premature babies, which will make a real difference to the lives of babies and those that care for them.
"Caring for such a small and fragile baby can be daunting, but Bliss knows that getting families more actively involved in caring for their premature baby aids development, creates valuable bonding time and helps babies get better faster. The nappy change is one way parents can take a lead and nappies that are fit for purpose will make this so much easier.”
"The happy and healthy development of every baby, including the tiniest little fighters, is our priority, that is why when nurses asked us to design a nappy for the most vulnerable babies, we rose to the challenge” said Ian Morley, Commercial Director at P&G.
“It took us three years and over 10,000 hours of research to develop the new P3 nappy, which is designed to provide comfort and protection for the smallest babies. As a parent of two preemies myself, I am extremely proud that we have created a nappy which meets the very unique needs of premature babies and those that care for them”.