A major conference coming to Sheffield will put the city ‘on the map’ alongside international destinations, a council chief has said.
The European Outdoor Summit will be held at venues across the city between October 12 and October 15 and has been hailed as a coup by Sheffield Council leaders.
They are focusing on branding Sheffield as the ‘outdoor city’ because of its reputation as a climbing hotspot, proximity to the countryside, high number of outdoor businesses and highest household spend on outdoor equipment in the country.
Coun Leigh Bramall, deputy council leader, said the conference was a good ‘opportunity’ for the city.
He said: “We’ve got one of the world’s biggest conferences in outdoor recreation coming to the city – it puts us on the map alongside places like Munich, Stockholm and Vancouver.
“It will cement, in the minds of some of the world leaders in outdoor recreation, that Sheffield offers the outdoor lifestyle opportunity and it will assist in bringing businesses to the city.
“It is another step in our plans to rebrand Sheffield as the UK’s leading outdoor city.”
Conference organisers decided to come to Sheffield after being impressed with a tour of the city, particularly the views in and around Bradfield.
Its role in the 2014 Tour de France was also key.
To tie in with the conference, there is also set to be a second session of Sheffield’s International Economic Commission, which aims to gather expert views on the city’s economic plans while attracting more investment in the long run.
The first event in January this year was when Bruce Katz, former advisor to USA President Barack Obama, visited Sheffield to focus on the Advanced Manufacturing Research Centre and surrounding manufacturing park.
Mr Katz has since highlighted Sheffield as an example in an article in Fortune magazine.