'˜Operation Stamp It Out' launched in Sheffield to stop litter plague

This was the fly-tipping and vandalism discovered on Sheffield streets in just a few hours one morning.

The Federation of Small Businesses has launched ‘Operation Stamp It Out’ to help clean up the streets – warning the grime is costing the city millions in lost investment.

To kick off the campaign South Yorkshire branch chairman Andrew Flower took a tour of some of the area’s worst-affected eyesores.

In just one morning, he encountered:

n Dumped fridges, baths and mounds of tyres in Douglas Road, Parkwood Springs

n A field of rotting bin bags off Ecclesfield Road

n Graffiti-daubed gates and shopfronts in Holme Lane, Hillsborough, and Harvest Lane, Neepsend

n A discarded bed beside Holywell Road, Wincobank, which he took a well-earned rest on.

Mr Flower said: “The FSB in Sheffield seeks to make our great city the best place in the UK to do business. We endeavour to play a crucial role in encouraging the creation of jobs, driving up business productivity and attracting inward investment to our city.

“However, our work and that of our many partners who share our goals is made all the more difficult by the proliferation of fly-tipping, litter and graffiti, which is fast turning Sheffield into a monstrous landfill site.

“This three-fold plague is becoming all too common across great tracts of the city. There is no factor more likely to deter would-be investors than a city which has lost all pride in itself.

“Businesses will not wish to invest here and it will be impossible to attract the people of a sufficiently high calibre to come and live in the city to drive future economic prosperity.

“For the good of our economy and the jobs of Sheffield’s people, attitudes must change.”

The federation has outlined a raft of measures to smarten up Sheffield during its year-long campaign to get it sparkling again.

They include urging businesses to take responsibility for the state of their premises and surrounding areas, encouraging them to form neighbourhood task forces undertaking regular clean-ups and getting them to report fly-tipping, litter or graffiti immediately to the council.

But the FSB’s focus is not limited to local firms – it will also put pressure on police and councillors to redouble their efforts to track down perpetrators, make arrests and bring prosecutions, and will call upon headteachers across the city to instil in students a desire to keep their streets clean.

Mr Flower said: “The state of some parts of the city is frankly appalling and there are elements within our society whose behaviour betrays attitudes which are uncaring, selfish and soulless.

“We hope to engage other individuals and organisations in a concerted effort to change attitudes and restore Sheffield to ‘the jewel of the north’ and create a city environment of which we can all be justifiably proud.”

Neville Martin, the federation’s regional development manager, could not put a precise figure on how much Sheffield’s image problem was costing in lost investment – but he said it almost certainly ran into millions of pounds a year.

“If you’re a major business person looking to build a new factory or invest in somewhere to base your business, you’re going to look for somewhere which matches the image you want to portray for your company,” he said.

“If you’re looking at an area dogged by litter and graffiti you’re going to say this isn’t the place for us.

“If we want firms to invest here we need to make the conditions right and portray a city that has pride in itself.

“By doing that we will create more jobs, support more livelihoods and provide a more prosperous future for the whole city.”

£4.4million Street cleaning bill

Sheffield Council forks out more than £8 per resident clearing litter from the city’s streets.

The authority’s total bill for street cleaning topped £4.4 million in one year.

Anyone caught dropping litter now faces an on-the-spot fine of £80, and fly-tippers can be ordered to pay £400 or face prosecution.

Sheffield Council says it has doled out 826 littering fines over the last year and prosecuted 200 people who failed to pay up.

During that time it has also issued 42 fines for dumping waste, secured 12 convictions for waste offences and investigated waste management regimes at more than 120 premises, fining six firms £300 each for failing to show where their rubbish was going.

Coun Bryan Lodge, the council’s cabinet member for the environment, said he welcomed the FSB’s initiative and hoped it would help provide evidence to bring fly-tippers before the courts.

“We recognise that businesses operating illegally, by using illicit means of waste disposal, can undercut responsible businesses operating within the law,” he said.

“We welcome any evidence where this is happening and will investigate. We also recognise that businesses can help consumers by reducing unnecessary packaging and encouraging recycling.

“Here in Sheffield we take a strong stance on fly-tipping. In September last year, we increased the Fixed Penalty Notice amount for dropping litter to £80 and also adopted new powers to enable officers to deal with those caught fly-tipping by means of a FPN.

“In suitable cases, offenders can now be given an option to pay £400 or be taken to court – although more serious cases of fly-tipping would always be subject to prosecution.

“However, we can only act where we have sufficient evidence, and would welcome the FSB, other partners and members of the public to support us in this.”

In Numbers:

826 fines handed out by Sheffield Council for littering

200 litterbugs prosecuted by Sheffield Council

42 fines issued for illegally dumping waste

£300 fines issued to six businesses for failing to produce waste management records