New defibrillators installed at M&S stores in Sheffield

M&S is also partnering with the British Heart Foundation, the Resuscitation Council UK, St John Ambulance and the NHS ambulance services to register all devices on the charity’s national defibrillator network – The Circuit.

The Circuit maps defibrillators across the UK, allowing ambulance services to locate the nearest registered defibrillator when a bystander calls 999 in response to a cardiac arrest.

Over 30,000 out-of-hospital cardiac arrests happen in the UK every year according to the British Heart Foundation and every minute without CPR and defibrillation reduces the chance of survival by up to 10%.

The charity is one of M&S’ Sparks partners, meaning every time a customer chooses the charity and shops at M&S with their Sparks card, M&S makes a 1p donation. Since June 2020, over £80,000 has been donated to the British Heart Foundation, helping to fund research breakthroughs, clinical trials and vital CPR training.

Jayne Gething, Store Manager at M&S Crystal Peaks, said:

“Time is of the essence when responding to a cardiac arrest and we want to do anything we can to help and support the local community. It is great to be working with the British Heart Foundation to connect with our local ambulance service and all of our first aiders in-store are CPR trained.”

Judy O’Sullivan, Director of Health Innovation Programmes at the British Heart Foundation, said:

“We’re thrilled to be working with M&S to register their defibrillators onto The Circuit – this could help save lives in years to come. By ensuring the location of nearby defibrillators are visible to ambulance services in the ultimate medical emergency, M&S is providing an invaluable service to communities across the UK.

The British Heart Foundation provides free online CPR training, RevivR, available https://www.bhf.org.uk/how-you-can-help/how-to-save-a-life/how-to-do-cpr/learn-cpr-in-15-minutes