Retailers in Rotherham town centre were boosted by a 10 per cent rise in footfall - the ninth consecutive month numbers have climbed.
The increase in shopper numbers in May was coupled with a huge rise in visitor satisfaction, according to a council survey.
Some 92 per cent of shoppers praised the standard of Rotherham’s independent shops, up from 42 per cent in 2009. And 93 per cent were happy with the town’s chain stores, compared to only 29 per cent three years ago.
Coun Gerald Smith, cabinet member for regeneration and development, said the figures show that Rotherham is ‘on the up’.
He said: “More people are coming into town and those that are coming are finding something that meets their needs, whether that’s our excellent markets or the range of shops now on offer in town.
“All these figures combined show that Rotherham town centre is on the up.”