SOUTH Yorkshire women own three times as many pairs of knickers in 2012 as they did at the turn of the century, according to new national research.
Being dubbed the ‘Fifty Shades Effect’, after the huge popularity of saucy romance novel Fifty Shades of Grey, women are said to now want more ‘special occasion undies’ than ever before.
More than half of women, 56 per cent, admit they now own two collections of knickers – one made up of fancy lingerie for special occasions, and another for everyday comfort.
At any time the average woman will own 34 pairs of knickers – 14 for best and 20 everyday pairs - according to the study by laundry specialists.
Yet 58pc say white knickers are favourite.