A Yorkshire world champion rubbing shoulders with a giant Yeti was just one of the frozen delights at the recent launch of the major Sno Xpo.
Tens of thousands of people packed into Xscape Yorkshire to celebrate the launch of the winter sports season at the venue.
World junior half-pipe ski champion Molly Summerhayes, from Sheffield, got proceedings underway as she showed off some of her free-style skills and gave out some world-class tips to the crowd on the real snow slopes of Snozone.
18-year-old Molly, younger sister of British freestyle skater Katie Summerhayes, is proving one to watch herself, after also winning slopestyle gold at the 2013 British Indoor Championships.
“This is a great opportunity for people to give different sports a go. My parents first took my sister and I to the Sheffield Ski Village in October 2001. We had a first lesson and enjoyed it so much we never stopped
going and skied every chance we could.”
And while her current focus has switched from slopestyle to halfpipe, she has ambitions of competing in both disciplines as her career progresses, possibly by the time the next Winter Olympics comes around.
“I’ve got all the opportunities and support behind me with my team and family, and it would be a great achievement to be able to compete in both.”
Skiing was just one of a number of free activities on offer atthe launch at the Castleford-based attraction, alongside a snowboard simulator and Bavarian live entertainment.
Marketing Manager Dan Wharton said: “Sno Xpo is a fantastic event to incentivise people to give snow sports a go on the real snow of Snozone, the turnout was brilliant with lots of happy faces enjoying the Bavarian entertainment and great deals on offer.”