Leading Sheffield supermarket giant gives guidance on alcohol consumption

The event takes place at stores across Britain, including Sheffield, on Friday, January 11, and will run from 11am to 5pm, (with a short break at 2pm) with a Drinkaware stand set-up to give customers the opportunity to access friendly advice and to ask questions.

The 2019 partnership builds on a successful January 2018 event which saw Drinkaware engage with more than 7000 Asda customers. This year will see a particular focus on drink free days, to help encourage middle aged men and women to think about their drinking and to highlight that having more drink-free days can improve their health and reduce risks of serious long-term conditions.

Customers will be able to talk to Drinkaware ambassadors to discuss any concerns they have about their own or family members' drinking and will be encouraged to complete a quick alcohol assessment using Drinkaware scratch cards, which use a factual, non-judgmental approach to invite consumers to reflect on their drinking habits.

There will also be specific help for parents on how to speak to their kids about alcohol and how to answer the difficult questions that children can ask.

A long-standing partner of Asda, Drinkaware provides consumers with honest information, advice and tips to help them make informed decisions about alcohol.

Rommel Moseley, Drinkaware Director of Business Development & Partnerships, said: 'Working together with ASDA for the past three years has enabled Drinkaware to get out into their stores across the country and work with people face-to-face. 

'The advice and information that Drinkaware provides is invaluable to the many people looking to make changes to their own or a family member's drinking habits in January, and we know that the Drinkaware ambassadors in Asda will help many customers to make positive changes and reduce their risk of alcohol harm.'

Chris Lowe, Senior Director for Corporate Affairs at Asda, said: 'We are pleased to be working with Drinkaware again this year, as part of our role as a responsible retailer, helping them to engage directly with our customers.

'Customer insight shows that more people think about their health in January, and look for ways to cut back on their alcohol consumption after the festive period, so this opportunity to receive accessible, friendly advice and support comes at just the right time.'