Brave souls dared to bare in Sheffield city centre as part of a celebration of women’s bodies.
Almost 100 women stripped to their beachwear and took the plunge in an outdoor pool transported to Sheffield to promote body confidence.
Crowds of shoppers gathered around a huge tank filled with water in Fargate as part of beauty firm Nivea’s Dare to Bare pool party.
The event has visited London, Manchester and Liverpool in recent weeks, and Sheffield won the bid to host the final dip following a public vote on Facebook.
Some women had already pledged to do the dip via the social networking site.
But the spur-of-the-moment majority who took part were ladies out for a spot of shopping.
Bikinis and costumes were provided by the Nivea team, and the pool was heated to 30 degrees to ensure participants did not catch a chill.
The exercise was designed to celebrate the female form in all shapes and sizes, to promote a healthy body image message.
Sisters Martha and Esther McClinton were among those taking a dip.
Martha, aged 23, of Norfolk Park, said: “I saw it on Facebook and thought it was a great idea. It’s good to get away from the mainstream image of women with ‘perfect’ bodies.”
Esther, 20, of Woodhouse, said: “We were in the pool for about 10 or 15 minutes, it was a good laugh.”
The sisters were joined during their dunk by Julie Parker, 40, of Wincobank.
She said: “I was out for lunch and I spotted it and thought I’d have a go.
“It was surprisingly warm!”
A total of 97 women and girls donned their swimwear and took the plunge throughout the day.
Amy Earl, one of the organisers of the event, said: “We’ve been campaigning throughout the summer to encourage women to have confidence in their own skin. Everyone in Sheffield was really up for it.”