'If Channel 4 was a city, it would be Sheffield'

The Channel 4 launch
The Channel 4 launch
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“If Channel 4 was a city, it would be Sheffield” was the mantra being chanted as the city council revealed potential locations if the broadcaster brings a presence to the city - within a stone’s throw of the Midland Railway Station.

Politicians were out in force for the launch event, which revealed both the Park Hill flats or the city’s ‘digital campus’ as potential new homes for the national broadcaster.