'If Channel 4 was a city, it would be Sheffield'

'If Channel 4 was a city, it would be Sheffield' was the mantra being chanted as the city council revealed potential locations if the broadcaster brings a presence to the city - within a stone's throw of the Midland Railway Station.
The Channel 4 launchThe Channel 4 launch
The Channel 4 launch

Politicians were out in force for the launch event, which revealed both the Park Hill flats or the city’s ‘digital campus’ as potential new homes for the national broadcaster.