Sheffield hit the small screens on Monday night during the first part of the BBC's 'Flatpack Empire' documentary of IKEA.
The first part of the three-part series aired on Monday night as BBC explored the world of IKEA, from its design studios to factories and stores.
IKEA's newest store opened in September last year in Sheffield so it was little surprise to see it featured during the programme.
The show followed Simon Rabinski who had just been awarded the Food Manager position at the new Sheffield store.
He was one of the new managers from Sheffield who were chosen to make the pilgrimage to Almhult, the small Swedish town where the company started 70 years ago.
It is also the birthplace of IKEA founder Ingvar Kamprad.
The trip featured a number of Sheffield managers who took the train down to Sweden to understand for themselves the 'unique culture and values that sit at the heart of the organisation'.
Store manager Garry Deakin said: "These managers are incredibly keen to see where he was born, see the museum, they want to see where it all began."