A young actress from Sheffield has become a YouTube sensation, as one of the stars of a children's channel boasting more than 2.4 million subscribers.
Scarlett Archer, from Hunters Bar, is only 10 but has already appeared in a Hollywood film, lent her voice to a best-selling video game and featured in numerous TV commercials.
However, she is best known for her work on the hit YouTube channel Kiddyzuzaa - and its animated spin-off Kiddyzuzaa Land - playing the very modern Princess Esme and the prank-loving witch Malice, among other popular characters.
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Unless you're a five-year-old, or the parent of one, you're probably not familiar with this online phenomenon, created by the burgeoning children's entertainment giant WildBrain - but the numbers don't lie.
The channel, whose shows are also available via Amazon Prime, has more than 2.4 million subscribers and its videos have racked up an astonishing two billion views since it launched less than four years ago.
Scarlett got into acting when she joined the drama school Stagecoach aged four, and her first big break came when she appeared aged five at Sheffield's Lyceum theatre in Joseph and the Amazing Technicolor Dreamcoat - a role she would reprise over Christmas the following two years.
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She has since appeared in various other stage roles, on the big screen in Murder on the Orient Express, on TV commercials for the likes of sweets maker Haribo and Yorkshire Wildlife Park, and as the voice of Istellah in the video game Assassin's Creed: Origins.
But her career really took off last year after she auditioned for Kiddyzuzaa, aged nine, and her singing, dancing and acting skills earned her a regular spot on the channel.
Proud mum Gina Archer said: "When they started the show I don't think anyone realised how big it was going to be but it's become huge in Britain and America.
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"I think children like the fact it's about these very modern princesses who don't wear the traditional outfits or act how you might expect a princess to act.
"Scarlett was instantly popular when she began appearing on the channel, and she's been chosen to appear at the Digital Kids Show in Manchester this November, where she'll get to meet fans. She loves acting and I'm so proud of her."
This being the digital age, Scarlett may not be drowning under piles of fan mail but is instead inundated with messages from viewers on YouTube.
Although her Kiddyzuzaa work pays well - money which is going into Scarlett's university fund - her mum says it is video games where the big bucks are to be found.
Scarlett, who attends Sheffield Girls High School, spends much of her holidays recording down in London and also gets special dispensation to miss the occasional day of school so she can be in the studio.
She says she hopes to one day follow in the footsteps of her idol Penelope Cruz, whom she met on the set of Murder on the Orient Express, or to become a news presenter.
"I love acting but I never imagined how popular Kiddyzuzaa would become. I've even had people come up to me when I'm playing in the park because they recognise me from the show," she said.
"I love playing all the characters but my favourite has to be Esme because she's really cheeky and loves eating, a bit like me."