Hospice stars shine in new TV campaign
Staff members from St Luke’s Hospice in Sheffield are among those taking part in a television advertising campaign which celebrates the work of hospices throughout Yorkshire and the Humber.
The advert - the first of its kind for hospices in the region - has been produced collaboratively by 11 centres, including children’s and adult hospices, to raise awareness of the high standard of support now being offered and encouraging supporters to ‘Keep Your Hospice Shining Brightly.’
It will launch across the ITV Yorkshire region on March 1 and run during the daytime
And the stars of the campaign are the real life nurses, physiotherapists, patients, fundraisers, volunteers, housekeepers, bereaved family members and therapy dogs who help every day to bring hospice care to thousands of people across the north.
Representing St Luke’s Hospice in Sheffield are assistant practitioner Zoe Readey and senior physiotherapist Amanda Tagg.
Zoe said: “From working with patients, we see first-hand how important hospices are so we we’re more than happy to help raise awareness and support for St Luke’s.”
The message of the advert is clear and simple, highlighting that hospices provide expert care, comfort and support completely free of charge to growing numbers of people in the region.
St Luke’s chief executive Peter Hartland explained: “Hospices touch the lives of thousands of people each year and we were keen to get this message out to a big audience.
“This is an opportunity to both connect with people who may not know about our work in their area and to highlight that hospices only exist thanks to the amazing support of people in their local communities.”
To coincide with the launch of the advertising campaign a new website, www.supportyourlocalhospice.co.uk will also go live on March 1.