University staff and students in Sheffield were urged to give blood to help young people with cancer as part of a new campaign.
NHS staff, young blood donation ambassadors and cancer patients all visited Sheffield University to launch the Do It For Us appeal.
Academic staff and students were given the chance to answer questions, as well as sign up to be blood donors during the day. People could also record their reasons for signing up on a ‘pledge board’.
Megan Robinson, a blood donation ambassador from the university, said: “I started donating blood six years ago and have personal experience of blood donation as a member of my family needed a transfusion.
“It is an easy, quick and painless act and you can make a huge difference in a very short time.
“I was glad to help out at this event and it has been great seeing other students register to become future blood donors.”
Every day in the UK around seven young people aged 13 to 24 are diagnosed with cancer.
Of those, around 30 per cent are diagnosed with blood cancers such as leukaemia and may need transfusions or blood products as part of their treatment.
Holly Mason, lead donor relations manager at NHS Blood and Transplant, said: “We had a great response from the students who registered.
“We hope everyone who signed up will find time to donate in the run-up to Christmas to help keep blood stocks healthy over the festive period.”
Visit www.blood.co.uk/news-media/campaigns/do-it-for-us/ for details, or call 0300 1232323 to book a donor appointment.