You're never too famous for your own mum to question your fashion choices - even when you're Arctic Monkeys frontman Alex Turner, it seems.
His mother was reportedly among the hordes who descended on the Sheffield band's pop-up store in the city centre, which was set up to promote their new album Tranquility Base Hotel & Casino.
Amy Price tweeted how a group of women had turned up and were allowed to skip the queue after the shop opened on Friday.
READ MORE: Excited fans sleep on the streets to be first through the doors of Arctic Monkeys' Sheffield pop-up shop
"Whilst looking at the posters of Alex Turner, one of them said 'he needs a hair cut and to shave off that beard'," she wrote.
"I googled it later and turns out she’s his mum!
"It's good to know your mum can still diss your hair no matter how famous you are."
READ MORE: 'Damned petition' - Arctic Monkeys frontman Alex Turner shares thoughts on bizarre 'banish the beard' campaign
Her tweet quickly went viral, and at the time of writing had racked up nearly 3,000 likes since being posted yesterday morning.
Shaun Doane, of the Sheffield band Everly Pregnant Brothers, commented: "That's a Sheffield thing, no matter how famous you are your mam will still tell you that you're a scruffy get and tell you to get a shave and a haircut."
The story comes after a bizarre campaign was launched to 'banish the beard' sported by the Sheffield-born singer, which was derided as 'visually unappealing'.
READ MORE: What the critics are saying about new Arctic Monkeys album Tranquility Base Hotel & Casino
More than 3,000 people have signed an online petition, which the subject said he found 'crazy' but 'amusing', calling for the facial hair to go.