I AM writing to appeal to your readers to join Anchor’s Grey Pride Campaign.
And I feel that the most effective way they can do this is by signing the petition we are currently collecting which is calling for the Government to appoint a minister for older people.
This official would be in a position to help end the growing prejudices which are faced by the elderly.
Our hope is that the minister would be called upon whenever the cabinet discusses such issues which effect older people.
These could be anything from local authority cuts to the question of pensions, funding for care to the closure of rural post offices and libraries.
My colleagues and I are passionate about improving the well-being of older people.
Research has been commissioned by Anchor which shows that there is widespread ageism among the 18-24 age group.
The most shocking statistic is that 41 per cent of young people say there are not enough jobs and therefore older people should not be in work. They also believe that older workers are less productive in the workplace than younger workers.
There is a minister for women and for children and families.
But as it stands, older people’s issues are scattered throughout various government departments.
With older people currently accounting for up 25 per cent of the country’s population, we believe that it is time that the voices of older people were heard.
It is time that the prejudices they face were wiped out everywhere in our society.
So please come and sign our Grey Pride petition.
We intend tht it will be presented to 10 Downing Street later this year.
My colleagues and I will be outside Marks and Spencer’s on Ecclesall Road from 1130am until 1pm on Tuesday, June 14, 2011 during Anchor Grey Pride Week.
Alternatively, people can sign the petition online by going to www.greypride.org.uk
Jason Axford, Project Manager, Eagle House, Sheffield