Giant Kevin the Carrot being raffled off in aid of Sheffield girl battling brain tumour
Kevin the Carrot isÂ fast becoming this season's must-have gift, with reports the star of Aldi's Christmas advert is fetching more than Â£1,000 on eBay.
But Sheffielders could get their hands on a particularly rare giant version of the cuddly toy for as little as Â£5, while helpingÂ a great cause.
Paul Nowak is a deputy store manager at Aldi's Hillsborough branch, where he said all the toys were snapped up within minutes of going on sale last week after 150 eager shoppers queued outside to snaffle one.
The 34-year-old father-of-two managed to get his hands on a bumper-sized Kevin but rather than keeping it for himself or seeing how much he can get online, he is raffling it off to help a seriously poorly youngster.
He was so touched by the tale of four-year-old Katie Froggatt, from Handsworth, who is battling a brain tumour, that he wanted to do something to help.
He is inviting people to buy raffle tickets at Â£5 a popÂ for the chance to win the giant Kevin, with all the proceeds going to help Katie's family make this Christmas extra special for her and her siblings.
Paul, whoÂ hopes to raise Â£500 for Katie's family, said: 'I've seen people trying to sell these toys on eBay to make money. They don't seem to realise they're being sold in support of the TeenageÂ CancerÂ Trust.
'I heard about Katie and thought it would be nice to use this opportunity to raise whatever I can so she can enjoy a really special Christmas with her family.
'The Kevin toys at our store all went in about five minutes. It was like a stampede, and I've already sold lots of raffle tickets.'
Katie's friends and family are trying to raise at least Â£10,000 to help cover basic living costs and provide some well-deserved treats for the sick youngster and her brother and sister.
To donate, visit the Baby Katie's Fund page at JustGiving.