Global superstar Zayn Malik has asked Yorkshire-based crisp company Seabrook to reintroduce their popular tomato ketchup flavour.
The former One Direction member and solo artist (26), who is from Bradford himself, tweeted a message to his almost 30 million followers in the early hours of this morning (Monday, February 18) asking Seabrook to bring back the tasty flavour.
He said: "@SeabrookCrisps bring back your tomato ketchup flavor, you know Yorkshire makes the best crisp."
The Bradford-based manufacturers are yet to respond to Malik's request, but some fans were slightly baffled by his choice of tweet.
One replied: "After a months you back on twitter to say you want ketchup crisps? really???" while another threw their weight behind Malik's cause, adding: "THE KING HAS SPOKEN".
Another went a step further, responding: "I'll get a degree in cooking or whatever & make you the best ketchup flavoured crisps ever."
The tweet has picked up a mega 6,105 retweets and almost 38,000 likes at the time of writing.
Seabrook Crisps began life in 1939 as a fish and chip shop in Bradford, before diversifying into the crisp market.
The people have spoken, over to you Seabrook Crisps...