Focus group to ‘shape’ Sheffield’s £18m Moor Market

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Hundreds of people were invited to take part in a focus group on Sheffield’s £18million Moor Market as part of a ‘one year review.’

The exercise was undertaken for Sheffield Council by Sheffield Hallam University this week.

The council says it will use the feedback to compare it to similar data from a focus group one year ago and to ‘shape the market and its marketing plan.’

More than 1,500 people who have market loyalty cards were invited to take part in the focus group.

However, it is only one element of research being carried out, with online and street surveys also under way.

The council did not confirm how much it had cost to commission the university to carry out the work.

Earlier this month, figures obtained by The Star showed that nearly half a million fewer people visited the new Moor Market in its first 12 months compared with the final year of the old Castle Market.

Sheffield Council is now taking the drastic step of slashing traders’ rent by 50 per cent until March 2017 because of the ‘challenging trading conditions’ and is trying to increase the number of events held at the venue.