Sheffield 50 years ago, the weekend of England's historic World Cup win, was a stark contrast to today's Steel City.
LP Hartley's The Go-Between opening line "The past is a foreign country: they do things differently there" was never truer.
It may have been mid-way through (if you remember it, you weren't there) Swinging Sixties, but our industrial heartland swung to a disparate beat.
Free Love may not have found its way north ... but right royal film Born Free was showing at The Gaumont.
The Star of the time told on its front page how a local football fan had been touted a Wembley final ticket for the exorbitant, nay extortionate, sum of princely £60.
Summer of '66 saw cold comfort in imaginative splash headline It's Freeze-up Brother Brown coverage of minister George Brown, cast as Ice King, bidding to reverse pay and price rises.
Another backward glance at Friday July 29 1966 late edition shows the same page advertise C&A holiday wear for 15/- (shillings, 20 of which were in a pound pre-decimalisation).
Here we share page scans from half a century ago that give a flavour of when, not only were we best in the world at game we invented, but Bri-Nylon shirts and Dulux emulsion cost a quid and a tenner could secure you a Dronfield dream home while Austin Mini Van sale would see you trouser change from £300.
What are your '66 memories? Why was the year special to you? Let us know.