FAIR POINT: It’s the season of giving – to yourself

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‘Tis better to give than to receive?

Not a Christmas fa-la-la-la. We’re turning into a load of self-centred festive me-me-mes.

Selfish and controlling Brits are hitting the shops but the jingle bell tills aren’t ringing with generous gift purchases. It’s treats for ourselves we’re splashing out on.

Over 70 per cent would rather spend £200 on a new party outfit, plus a few pampering beauty treatments thrown in, than on presents for others. And almost half of us are guilty of buying gifts for friends and then keeping them for ourselves, says research from Clothes Show Live, which launches this Friday.

I confess: I’m guilty as sin. I went Christmas shopping last week and ended up buying myself a dress I can’t afford AND a drool-worthy pair of leopard-print shoes. Well, no one would have chosen anything half as nice for me, would they?

In a bid to rein in my selfish spending and get down to the task, I forced myself to take both shopping list and husband with me at the weekend.

Did it work? Not on Santa’s nelly.

We came home with one measly item ticked off the family gift list – and a brand new telly for us.

The justification? It was half price. Though truth be told, just 300 yards from the safety of the car, we were so geared up to making a snap decision after an exhausting and unfruitful slog through the Meadowhall malls, we’d have bought a gold pig.

To keep all to ourselves, of course.