DAPPER students put themselves in the shop window - quite literally.
They took on the role of shop dummies to pose in a specially created ‘shop window’ outside Doncaster’s biggest department store.
They were recruited by colleagues from the college’s fashion department for the role as part of a link-up with Debenhams, which saw them keeping perfectly still on what was effectively a stage in front of the store.
Shoppers had to look twice to see if the models were real.
Second year fashion and photography students linked up with the company’s visual merchandising staff to plan and style their display. They created four in all, each complete with their own human mannequins.
They planned props, lighting, and backdrops for the occasion, which acted as an additional window to the department store, in the Frenchgate Centre.
Members of the public were asked to take part by voting for the best-styled window display and Debenhams offered prizes of makeovers and goodie bags.
Pam Tice, course leader in fashion at the college said: “We are extremely grateful to Debenhams for allowing our fashion and photography students to be involved in such a creative and rewarding event.
“They have been given an amazing opportunity to work alongside creative retail professionals and learn first hand how to work effectively with a major retail outlet.”
There were 13 students involved in the scheme, which will contribute to their final course grade.
The nine fashion students taking part will receive tutorage where they are given advice by the professionals at the shop.
Amanda Phillips, centre manager at Frenchgate, said the event was a fantastic opportunity for the students.
She said: “It is exactly what Doncaster needs to do to help to develop the potential we have herer.”
Fashion lecturer Claire Law said her students were thrilled with the styling ideas and hoped to work with the shop again in the future.