“I’m detoxing.” The number of people who have said that to me this week as they pass up a glass of wine and tip the last of the chocolates into the dog’s bowl.
They’re feeling newly virtuous after festive over-indulgence, but come February 1, they’ll be tucking in again.
But the new Love Your Liver campaign says it’s a waste of time. The biggest and ugliest of their vital organs needs you to ditch the booze and fatty food two days a week for life.
In other words, if you really want to detox, you can’t be lily-livered.