Derbyshire entrepreneur James Hill lives to fight another week on The Apprentice – despite Lord Sugar “pillock” jibe

Chesterfield businessman James Hill has lived to fight another week on The Apprentice – despite being branded a “grade A pillock” by Lord Alan Sugar.

Wednesday, 29th October 2014, 8:58 pm
Chesterfield businessman James Hill enjoyed his eight-week run on The Apprentice.

In tonight’s show, the contestants were tasked by the multi-millionaire to create their own video channel for YouTube.

Dressed in a red apron and chef’s hat, James – who owns Havana Whites in Chesterfield – co-hosted a humorous cookery show called Dare to Dine, which included plenty of cringeworthy culinary jokes and speed-eating contests.

Referring to the video, Lord Sugar said: “James, you say you have no qualifications. Well, you’ve got one – you come across as a grade A pillock.”

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“I did it all for the team, Lord Sugar,” replied the popular 26-year-old.

Lord Sugar later ended up with egg on his face, however, when it emerged the video produced by James and his team attracted more views than the other group’s exercise video.

To toast their success, they enjoyed a holiday to the Blue Lagoon in Reykjavic.