New alcohol partnership launched in Sheffield

Superintendent Shaun Morley
Superintendent Shaun Morley
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A new police-backed scheme is to be launched in Sheffield to help reduce underage drinking.

The community alcohol partnership, which will operate in Woodthorpe, Richmond and Stradbroke, is being put in place to help cut incidents of underage alcohol sales and promote responsible drinking.

It will see trading standards officers working with South Yorkshire Police and local retailers.

Superintendent Shaun Morley, district commander for the east of Sheffield, said: “This will be the first community alcohol partnership in this city, it’s a great initiative for the area.

“The project has brought together the best practice from all of the agencies, and is enhanced by adding the value, which the voluntary sector can bring.

“With added support from retailers and the licensing trade, I expect this work will bring real results for the communities we serve.”

Shaun Wright, South Yorkshire police and crime commissioner, said: “To reduce underage drinking, and promote responsible drinking we need to work together with those who sell alcohol to better understand the problems they face and try to deal with them.

“The knock-on effects of binge drinking to individuals and communities can be severe and, by working together, we can bring about a change in attitudes.”

Baroness Helen Newlove, community alcohol partnerships chairman, said: “I want to encourage people to work together to create better, safer and friendlier neighbourhoods. I advocate local solutions to local problems, and this partnership working will allow us to get a grip on this issue.”